Product Marketing Director

The role

This strategic individual contributor will own product positioning, messaging, and go-to-market narratives. You will connect Marketing, Sales, Product, and Operations to equip revenue teams with sales enablement tools.

What you will do

• Own product and solution positioning, buyer messaging, and value propositions.
• Build pitch decks, case studies, battlecards, and sales plays.
• Lead cross-functional go-to-market initiatives and product launches.
• Capture customer proof points and industry use cases.
• Leverage generative AI for research, content, and enablement.
• Establish scalable PMM processes, templates, and measurement practices.
• Mentor developing product marketing talent.

Required qualifications

• 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
• Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering landscapes.
• Proven track record developing product positioning, messaging frameworks, GTM strategy, and sales enablement assets.
• Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools.
• Practical experience incorporating generative AI workflows into content creation, research, and enablement processes.
• All-in ownership and a builder mindset.
• Servant leadership approach with a dedication to mentoring team members.
• Relentless curiosity and commercial acumen.
• Exceptional written, verbal, and presentation communication skills.
• High standards combined with low ego.
• Strong cross-functional collaboration capabilities.

Nice to have

• Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals.

Benefits

• Flexible paid time off including national holidays, personal days, and sick days
• Stock options
• $300 annual learning stipend

Before you apply

• Interview process typically takes 3–4 weeks to complete.
• Process includes recruiter interview, hiring manager interview, 2-3 team and stakeholder interviews, reference checks, and background check.

About the company

Testlio is a female-founded company with a fully managed crowdsourced testing platform powered by LeoAI EngineTM. It is a remote and globally distributed team.