Product Marketing Manager

Austin, Texas, United States; New York, New York, United States; Remote (US); San Francisco, California, United States. Posted 14 days ago

The role

You will own positioning and messaging for employer and broker segments. You will shape go-to-market strategy and lead product launches to drive adoption and revenue.

What you will do

Own Thatch's positioning and messaging across employer and broker segments.
Shape go-to-market strategy and lead product launches.
Build narratives and enablement materials for brokers and benefits consultants.
Lead quarterly segment-focused campaigns in partnership with Growth.
Develop competitive intelligence, customer research, and market insights.
Measure messaging performance across customer segments and channels.
Influence cross-functional stakeholders and drive initiatives forward.

Required qualifications

Strong background in B2B product marketing.
Track record of owning positioning, messaging, and go-to-market strategy for complex products.
Proven ability to develop and execute GTM strategies for mid-market or enterprise customers.
Strong commercial instincts and understanding of how product marketing contributes to pipeline, adoption, and revenue.
Track record of building sales enablement programs.
Ability to influence stakeholders and drive alignment across Product, Sales, and Marketing.
Excellent communication and storytelling skills.
Comfortable operating independently, balancing strategic thinking with hands-on execution.

Nice to have

Healthcare, fintech, benefits, or another regulated industry.
Experience working with brokers, consultants, or partner-led distribution.
Marketing multi-sided products to different customer segments.
Customer research, win/loss analysis, and competitive intelligence.
Using AI to improve research, messaging, or marketing workflows.

Before you apply

Initial conversation with a recruiter.
Hiring manager interview.
Live product marketing case study.
Conversations with members of the team.
Final conversation with our leadership team.

About the company

Thatch helps companies give every employee a real healthcare budget instead of a one-size-fits-all plan. They solve problems across healthcare, payments, and technology.