Customer Advocacy Manager

The role

You will build and run a customer advocacy function from the ground up. You will own a sales reference process and create opportunities for customers to advocate through various channels.

What you will do

• Build and run a sales reference program that connects customers with prospects.
• Develop a strong bench of customer advocates.
• Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.
• Build systems and processes to manage advocates using AI and automation.
• Measure the program's impact across reference usage, content, pipeline influence, and win rates.

Required qualifications

• 8+ years of experience in customer marketing, advocacy, community, or a related function.
• Experience building a customer reference or advocacy program from the ground up.
• A track record of turning customer relationships into measurable business outcomes.
• Strong partnership with Sales and Customer Success.
• Comfort operating as a senior, hands-on IC in a fast-moving environment

Nice to have

• Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category.
• Existing relationships with industry analysts, media, conference organizers, or other relevant external communities.

Before you apply

• Initial conversation with a recruiter.
• Hiring manager interview.
• Conversations with members of the team.
• Final conversation with our leadership team.

About the company

Thatch helps companies give every employee a real healthcare budget instead of a one-size-fits-all plan. They solve problems across healthcare, payments, and technology.