Sr. Product Marketing Manager

The role

You will own how the market understands what Thanx builds. You will set launch strategy, own positioning and messaging, and turn customer results into proof for prospects and internal teams.

What you will do

• Own product-level positioning and messaging for covered platform areas.
• Own end-to-end launch strategy and delivery.
• Own the proof library and produce customer stories and case studies.
• Build enablement for sales, CS, and partners.
• Maintain market and competitive command.
• Create external and in-product content.
• Lead cross-functional launch teams without formal authority.
• Brief the executive team on market landing.
• Build tools to automate repeatable work.

Required qualifications

• 8+ years in B2B SaaS.
• 5-7 years in product marketing, customer marketing, or a closely adjacent role.
• Ownership of at least one major product launch end to end.
• Positioning or messaging work that sales and CS adopted.
• Portfolio of written work including case studies, product content, and enablement materials.
• Experience conducting customer interviews.
• Strong instincts for learning core personas.
• Track record of working productively with sales and customer success.
• Experience influencing cross-functional teams you do not manage.
• Experience presenting to executives.
• Comfort with video and multimedia formats.

Nice to have

• Restaurant or hospitality technology experience

Benefits

• Equity
• Real token budgets for AI tools
• Access to Keystone (company data and tooling)
• Access to The Grid (internal AI applications and tools)
• Growing library of internal marketing tools

Before you apply

• Real intensity including evenings and weekends is expected.
• May use artificial intelligence (AI) tools to assist in screening or assessing applications.

About the company

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. It unifies loyalty, digital ordering, and marketing automation in one platform.