Retail Sales Manager - Upper Manhattan/Bronx

The role

You will lead retail efforts to achieve revenue, depletion, distribution, and execution goals. You will develop strategic plans for Top 100 accounts and manage distributor partnerships.

What you will do

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and prioritize them with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell critical displays and partner with on-site team to optimize sell-through.
• Execute display standards across key accounts.
• Oversee point-of-sale materials for internal and distributor partners.
• Provide consistent communication on retail execution to distributors.
• Deliver regular trade recaps to distributor sales managers.
• Maintain relationships and conduct regular business meetings with District Managers.

Required qualifications

• 1+ years of experience with field sales, retail execution, or account management.
• Experience working with distributor partners and retail customers.
• Proven ability to drive in-store execution, including distribution, display, and shelf set improvement.
• Comfort managing Top retail accounts and engaging with District Managers and store leadership.
• Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms).
• Ability to travel regularly within the assigned market.
• Ability to lift cases of product between 10-35 pounds and place products on overhead shelving.
• Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time.

Nice to have

• Experience within CPG, beverage, or DSD environments.

Benefits

• Medical benefits
• Financial benefits
• Other benefits

About the company

Vita Coco is the leading coconut water brand in the world. It is a Public Benefit Corporation and Certified B Corp.