Thevitacococompany
Brand Manager - Emerging Markets
London. Posted 10 days ago
The role
You will be the brand guardian for France, Belgium, and Morocco, driving growth across full-funnel metrics. You will develop annual market brand plans and manage marketing budgets to support Export and EMEA strategies.
What you will do
- Drive brand growth across France, Belgium and Morocco
- Develop and own annual market brand plans
- Build relationships with distributors and local market teams
- Execute experiential events, partnerships, sampling, influencer, digital and shopper activity
- Manage market marketing budgets and investment recommendations
- Track local consumer trends and cultural moments
- Collaborate with EMEA brand and digital teams to scale activations
- Lead development and execution of marketing campaigns
- Brief and manage creative requirements
- Report effectiveness of marketing activity against KPIs
Required qualifications
- Fluency in French is mandatory
- Minimum of 2+ years Brand Management experience in FMCG
- Able to travel regularly across Europe
- Exceptional project management skills
- A self-starter with impact and ability to deliver results
- A winning work ethic with a high level of personal accountability
- Strong understanding of consumer behaviour and market trends in FMCG
- Strong communications and stakeholder management skills
- Power user of MS 365 Suite
Nice to have
- further European languages are a bonus
- a love of all things coconuts!
Benefits
- 30 days holiday, plus your birthday off!
- Flexible working hours + early Friday finishes all year round
- Discretionary bonus
- Competitive pension - up to 8% employer contribution / 10% employee contribution
- Vitality private healthcare plus access to a Virtual GP 24/7
- Life insurance - 4x your annual salary
- Enhanced family policies
- Employee Assistance Programme
- 5 volunteer days
- ClassPass membership credits
- Fresh fruit, snacks and office lunch provided
- Dog-friendly office
About the company
Vita Coco is the leading coconut water brand in the world. It is a Public Benefit Corporation and Certified B Corp.