Thevitacococompany
Head of Retail Sales Germany m/w/d
Hamburg. Posted a month ago
The role
The Head of Retail Sales Germany will lead the retail sales strategy and accelerate growth in the German market. This person will drive revenue, market share, and profitability while managing relationships with major retailers and leading a sales team.
What you will do
- Lead the retail sales strategy for Germany.
- Deliver sales, profit and market share targets.
- Manage strategic relationships with major retail customers including REWE, EDEKA, Kaufland, C&C, Convenience and Petrol customers.
- Negotiate annual agreements, pricing and promotional plans.
- Drive distribution, visibility and execution excellence in-store.
- Lead, coach and develop a high-performing sales team including an external field sales team.
- Own forecasting, budgeting and commercial planning processes.
- Partner closely with Marketing, Finance and Supply Chain to deliver growth initiatives.
- Identify new business opportunities and market trends.
Required qualifications
- Fluent in German and English.
Nice to have
- 5+ years of relevant experience in similar areas of responsibility, ideally within FMCG, beverages or consumer goods.
- Proven success record in managing major grocery retail customers in Germany.
- Strong commercial acumen with experience in pricing, forecasting and profitability management.
- Outstanding negotiation and relationship-building skills.
- Experience leading and developing high-performing teams.
- Entrepreneurial mindset with a strong bias for action and results
- Cultural awareness to operate successfully in an international organization
Benefits
- 30 days holiday, plus your birthday off!
- Flexible working hours + early Friday finishes all year round
- Discretionary bonus - all permanent employees are eligible.
- Life insurance - 4x your annual salary.
- Full reimbursement of your Deutschlandticket
- Employee Assistance Programme
- 5 volunteer days
- EGYM Wellpass membership contribution
- Free Vita Coco products
About the company
Vita Coco is the leading coconut water brand in the world. It is a Public Benefit Corporation and Certified B Corp.