Manager, Growth & Marketing Subscriptions

The role

This role supports the strategic development, expansion, and execution of subscription offerings. You will partner with the Director of Growth & Marketing Subscriptions to define go-to-market strategies and drive subscriber growth and retention across Web, Mobile Web, and Apps.

What you will do

• Support growth and subscription marketing strategy focusing on acquisition, conversion, activation, retention, and monetization.
• Develop subscription value propositions, messaging, and positioning.
• Manage subscription growth channels and execute A/B testing and optimization programs.
• Provide input to the product roadmap based on market opportunity, competitive analysis, and consumer insights.
• Work with Product and Engineering to bring new subscription offers to audiences.
• Drive initiatives to improve the user journey from prospect to subscriber.
• Identify new entry points and ways to interact with users to support the value proposition.

Required qualifications

• Subscription Marketing Experience including bundled subscriptions, upsells, cross sells, and complex pricing tiers.
• Solid understanding of subscription-based business models and the technical/commercial nuances of the iOS and Google Play ecosystems.
• Ability to monitor key performance indicators like Conversion, Paid Trials, DAU, MAU, and ARPU.
• Strong understanding of user experience and ability to identify points of friction.
• Experience developing and executing testing plans across the full funnel.
• 5-8 years of progressive experience in growth marketing, or a related role.
• Minimum of 2 years focused specifically on subscription-based products.
• Ability to leverage data including A/B testing, cohort analysis, LTV, and churn metrics.
• Strong cross-functional collaboration skills.
• Strong strategic thinking and hands-on execution approach.
• Excellent written and verbal communication skills.
• Comfortable adopting AI tools as part of daily workflow.

Nice to have

• MBA or advanced degree

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Competitive 401K match with no vesting requirement
• National health, dental, and vision plans
• Progressive family plan benefits

About the company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. The company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties.