Lead, Data Instrumentation & Growth Measurement

The role

This role serves as the connective tissue between Product and Marketing. You will establish a unified enterprise event taxonomy, manage Server-Driven UI dynamic tracking schemes, and lead incrementality testing to optimize marketing spend.

What you will do

• Establish and enforce a unified event data dictionary across iOS, Android, and Web.
• Partner with Product PMs and developers to review pull requests and audit release builds.
• Collaborate with specialized analytics agency partners to overhaul Amplitude tracking.
• Architect a custom GA4 conversion tracking model passing data through BigQuery to AWS Redshift.
• Lead incrementality and holdout testing strategy across paid channels.
• Architect and deploy Server-Side Google Tag Manager and Meta/Ad Platform CAPIs.
• Design JSON schemas for Server-Driven UI dynamic tracking.
• Set up automated CI/CD linting rules, schema registries, and daily auditing scripts.

Required qualifications

• 5+ years of hands-on experience in data tracking governance, analytics strategy, technical product management, digital ad ops, or growth measurement.
• Proven track record designing and executing incrementality tests, geo-lift experiments, or holdout tests.
• Hands-on expertise with Server-Side GTM, Meta CAPI, Google Ads, and Apple Search Ads signal configuration.
• Advanced experience with Amplitude optimization, GTM container architecture, and complex, custom GA4/Firebase deployments.
• Experience guiding external implementation agency partners.
• Experience managing mobile app instrumentation nuances.
• Strong SQL capabilities (Redshift, BigQuery).
• JSON Schema knowledge for SDUI tracking setup.

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Competitive 401K match with no vesting requirement
• National health, dental, and vision plans
• Progressive family plan benefits
• Opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment

About the company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. The company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties.