Theweathercompany
Engagement Editor (Contract)
Atlanta, GA. Posted 25 days ago
The role
The Engagement Editor plans, produces, and promotes content for millions of daily users. This role uses AI tools and algorithmic curation to deliver content to audiences through push alerts, app banners, and homepage curation.
What you will do
- Write and send breaking-news and editorial push notifications
- Build, schedule, and update in-app banners and promo slots
- Curate and merchandise the homepage and key landing surfaces
- Manage on-site and in-app content modules
- Design and execute content experiences using strategic messaging and data-driven timing
- Provide data-based feedback to the newsroom about trending content
- Test and adjust headlines, packaging, and placement to grow engagement
- Use data and AI-backed algorithmic curation tools to drive planning and programming decisions
- Maintain a forward-looking content calendar
- Coordinate with the content team to ensure programming reflects produced content
Required qualifications
- Strong news judgment
- Hands-on experience with algorithmically curated landing experiences
- Working familiarity with display copy, SEO/AEO, visual storytelling, and video production
- Proven editorial decision-making with a high quality bar for accuracy, voice, and craft
- Track record of making data-backed decisions using analytics
- Hands-on experience using AI tools for editorial work
- Curious with a growth mindset
About the company
The Weather Company is the world’s leading weather provider. It reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties.