Marketing Strategy Consultant I

The role

You will unlock the value of the Loyalty & Marketing product for customers by identifying growth opportunities through data. You will provide consultative marketing strategies and hands-on technical enablement for SMS, MMS, and email campaigns.

What you will do

• Analyze usage, performance, and GMV data to identify accounts with growth opportunity.
• Triage and rank opportunities to focus time on accounts with most upside.
• Review customer data, demographics, market trends, and regulations to shape marketing strategies.
• Advise customers on SMS, MMS, and email campaign strategies.
• Directly help customers configure the platform, build campaigns, and set up workflows.
• Help customers structure retail loyalty programs.
• Build SOPs and marketing playbooks for customers.
• Review campaign performance and iterate on strategy post-launch.
• Partner with Customer Success and Account Management to coordinate outreach.
• Surface product feedback and trends to the Product team.

Required qualifications

• 2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting
• Hands-on experience using a marketing technology platform to manage and run SMS, MMS, and email campaigns
• Solid understanding of data-driven marketing and general marketing optimization best practices
• Familiarity with retail loyalty programs
• Comfort working with data and reporting tools like Hex, Looker, Tableau, or similar
• Strong consultative instincts

Nice to have

• B2B SaaS, martech, or customer success experience
• Prior experience running marketing campaigns for cannabis retail operators
• Deeper product/functional experience specifically with Dutchie's Loyalty & Marketing product
• Experience building or scaling SOPs/playbooks for customer-facing teams

Benefits

• Full medical benefits including dental and vision plans
• Equity packages in the form of stock options
• Technology allowance (hardware, software, reading materials, etc..)
• Flexible vacation and sick days

About the company

Dutchie is an all-in-one technology platform powering the cannabis industry with Point of Sale, E-commerce, Payments, and Loyalty & Marketing. It powers thousands of dispensaries across 40+ markets throughout the United States and Canada.