Lead Insight Analyst - Marketing & Acquisition

The role

The Lead Insight Analyst acts as a trusted advisor to Marketing, Trading, Finance, and Product teams. You will use data to influence decisions regarding marketing optimization, conversion rate optimization, audience insight, and subscriber LTV.

What you will do

• Work with Marketing, Finance, Trading and Product teams to translate business problems into analytical projects.
• Use advanced techniques like causal inference and cohort analysis to identify drivers of customer acquisition and value.
• Identify and size opportunities within data to inform Marketing and Product roadmaps.
• Lead the design and evaluation of complex A/B tests.
• Collaborate with Research and Data Science teams to integrate qualitative and quantitative data.
• Ensure data integrity and observability.
• Mentor senior and junior analysts.

Required qualifications

• Track record of delivering insights with quantified impact on revenue or retention.
• Experience measuring effectiveness of paid, owned and earned media.
• Experience building or commissioning marketing mix models and deterministic attribution models.
• Experience optimizing traffic volumes, conversion rates and Customer Lifetime Value of B2C websites and apps.
• Experience designing and measuring sophisticated AB tests in a complex technical environment.
• Expert-level SQL.
• Experience with large-scale data environments such as Snowflake, Databricks or BigQuery.
• Experience with visualization tools such as Tableau.
• Experience with digital analytics such as Amplitude, Adobe or Google Analytics.
• Ability to translate technical findings for C-suite and non-technical stakeholders.
• Deep expertise in subscription/behavioral analytics.
• Experience in advanced analytical techniques such as causal inference modelling or econometrics.

Nice to have

• Prior experience in a B2C subscription, media, or e-commerce environment
• Experience is Python/R for advanced statistical analysis
• Track record of using AI tools to increase speed and quality of analytical tasks
• Experience in modelling, forecasting and measuring the impact of pricing, promotional and discounting strategies

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through Employee Assistance Program
• Work From Anywhere program (up to 25 days per year)
• Generous annual and parental leave
• Dedicated days off for volunteering
• Dedicated days off for moving home
• Free access to all The Economist content including online subscription, apps and podcasts

About the company

The Economist Group is a global media and information-services company. It delivers trusted analysis and insights to individuals and organisations in more than 170 countries.