Head of Marketing Operations and Conversion Optimisation

The role

You will lead the conversion-rate optimisation strategy across acquisition and retention journeys. You will own the experimentation roadmap and work cross-functionally to improve marketing investment and customer lifetime value.

What you will do

• Lead the conversion-rate optimisation strategy across acquisition and retention journeys
• Own and manage the experimentation roadmap from idea generation to implementation
• Partner with Product and Engineering to ensure tests are delivered at pace
• Analyse customer behaviour and performance data to identify growth levers
• Optimise the customer journey to encourage take-up of higher-value products
• Work cross-functionally with Data, Research, Retention, Finance, Legal, Product and Marketing
• Prepare strategic recommendations for executive leadership and Board meetings
• Establish robust processes and a strong test-and-learn culture

Required qualifications

• At least five years experience in a highly analytical, commercially focused role
• Demonstrable experience in conversion-rate optimisation, experimentation, digital journey optimisation or growth strategy
• Strong quantitative and financial-modelling skills
• Track record of working effectively across Product, Data, Marketing and senior stakeholders
• Strong communication and presentation skills
• Advanced Excel skills
• Experience with web analytics and visualisation tools such as Google Analytics, Tableau, Similarweb and Salesforce Marketing Cloud
• Bachelor's degree

Nice to have

• Experience in digital marketing, subscriptions, e-commerce, media, product, consulting, strategy or operations
• SQL proficiency
• Postgraduate degree, such as an MBA

Benefits

• Competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through an Employee Assistance Program
• Work From Anywhere program for up to 25 days per year
• Generous annual and parental leave
• Dedicated days off for volunteering and moving home
• Free access to all The Economist content including online subscription, apps and podcasts

About the company

The Economist Group is a global media and information-services company. It delivers trusted analysis and insights to individuals and organisations in more than 170 countries.