Head of Pre-Subscriber Growth and Conversion

The role

This leader will build and scale the pre-subscriber strategy to grow the registered-user base and convert users into subscribers. You will lead a team of two and work cross-functionally with Product, Editorial, Data, and Growth teams.

What you will do

• Develop and optimise lead-acquisition tactics across paid media, social media and onsite journeys
• Own the pre-subscriber growth strategy and optimisation plan
• Design and scale activation, engagement and habit-building programmes
• Partner with Product and Editorial to create registered-user experiences and content propositions
• Own the experimentation and measurement agenda
• Lead a team of two and establish operating rhythms with cross-functional teams

Required qualifications

• Significant experience in pre-subscriber, registered-user, lifecycle, growth or conversion within a digital subscription, membership or consumer media business
• Strong experience shaping customer journeys across web, app and owned channels
• Fluency in CRM and personalisation technology
• A rigorous, data-led approach to experimentation, funnels, cohorts, audience segmentation and incremental commercial impact
• Strong commercial judgement
• Ability to work across Product, Data, Engineering, Editorial, Creative and Growth
• Proven people-leadership experience

Nice to have

• Salesforce Marketing Cloud experience

Benefits

• Competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through an Employee Assistance Program
• Work From Anywhere program for up to 25 days per year
• Generous annual and parental leave
• Dedicated days off for volunteering
• Dedicated days off for moving home
• Free access to all The Economist content including online subscription, apps and podcasts

About the company

The Economist Group is a global media and information-services company. It delivers trusted analysis and insights to individuals and organisations in more than 170 countries.