Event Marketing Manager

The role

You will lead attendee marketing for a portfolio of EuroFinance events. You will create and deliver campaigns to grow corporate attendance and ticket revenue.

What you will do

• Develop and present marketing plans for approximately three events annually
• Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations
• Build targeted campaigns to attract new corporate treasurers and encourage past attendees to return
• Turn agenda themes, speakers and research into copy for emails, landing pages, brochures and sales materials
• Own campaign schedules, creative briefs and budgets
• Coordinate with designers, suppliers and internal teams
• Work with sponsorship and delegate sales teams to support campaigns
• Track registrations, revenue, conversion and channel performance

Required qualifications

• Proven experience marketing B2B conferences or other complex B2B products
• Strong campaign planning and project management skills
• Excellent written and verbal communication skills
• Experience with email marketing, audience segmentation and marketing automation platforms
• A good understanding of digital channels, including paid search, paid social, SEO and website optimisation
• Confidence using CRM data, analytics and spreadsheets
• Experience working with a website CMS and briefing creative assets
• A commercial mindset

Nice to have

• SalesForce Marketing Cloud, NEXT
• Previous experience in financial services, treasury or business events

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through an Employee Assistance Program
• Work From Anywhere program for up to 25 days per year
• Generous annual and parental leave
• Dedicated days off for volunteering
• Dedicated days off for moving home
• Free access to all The Economist content including online subscription, apps and podcasts

About the company

The Economist Group is a global media and information-services company. EuroFinance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk.