Paid Social Media Manager

The role

The Paid Social Media Manager will develop, plan, and optimize paid social media campaigns across platforms like Meta, LinkedIn, X, YouTube, and Reddit. This role focuses on leveraging paid social strategies to enhance B2B presence and deliver client-integrated campaigns in the NA region.

What you will do

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI
• Conduct A/B testing on ad creatives and targeting options
• Work with the media strategy team to meet client/agency objectives and KPIs
• Define campaign KPIs and benchmarks for paid social media campaigns
• Translate complex campaign performance data into actionable insights through presentation decks
• Present campaign strategies and performance updates to internal stakeholders and external clients
• Stay updated on industry trends, algorithm changes, and best practices
• Collaborate with cross-functional teams including media strategy, content, and sales
• Align social media strategies with broader digital marketing and business objectives

Required qualifications

• Proven experience in a paid social media role managing campaigns from ideation to reporting
• Track record of using data analysis to drive campaign optimisations and present findings to stakeholders
• Experience managing multiple projects simultaneously in a fast-paced environment
• Experience working collaboratively with cross-functional teams
• Deep, technical knowledge of paid advertising on Meta Business Suite, LinkedIn Ads, X, and YouTube
• Advanced proficiency in Excel and Google Sheets including complex formulas, pivot tables, and data visualisations
• Expertise in social media content curation and creation with strong writing and editing skills
• Ability to work for a global company on a team that spans multiple time zones

Nice to have

• Agency experience

Benefits

• Pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through Employee Assistance Program
• Work From Anywhere program for up to 25 days per year
• Generous annual and parental leave
• Dedicated days off for volunteering
• Dedicated days off for moving home
• Free access to all The Economist content including online subscription, apps, and podcasts

About the company

The Economist Group is a global media and information-services company. It delivers trusted analysis and insights to individuals and organisations in more than 170 countries.