Content, Platform and Audience Development Manager - FTC for 6 months

The role

The manager, content marketing will partner with stakeholders to create content for various platforms. They will use audience and platform insights to develop a content mix and implement a strategic amplification plan.

What you will do

• Work with the policy and insights team to identify content needs and opportunities
• Create a thematic content calendar for Economist Enterprise partnerships
• Recommend content areas and messaging by audience segment using data and analytics
• Coordinate with internal and external stakeholders to secure and create content
• Develop a range of content including video, data points, articles, op-eds, Q&As and newsletters
• Tailor content to be suitable to the channel and medium
• Work with the marketing team to ensure consistent strategy across websites and social channels
• Optimise content signposting to deliver maximum audience engagement
• Work with the social media team to amplify content across Economist Enterprise social channels
• Develop and implement an amplification plan for strategic initiatives

Required qualifications

• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Excellent verbal and written communications skills
• Ability to leverage analytics and data to inform content development
• Strong ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects
• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy
• Curiosity, intelligence, enthusiasm, motivation and a growth mindset
• Ability to meet deadlines and prioritise work effectively
• Strong interpersonal skills, ability to work well in a team

Nice to have

• Previous experience creating content-led marketing strategies

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• Work From Anywhere program for up to 25 days per year
• Generous annual and parental leave
• Dedicated days off for volunteering
• Dedicated days off for moving home
• Free access to all The Economist content including online subscription, apps and podcasts

About the company

The Economist Group is a global media and information-services company. It delivers trusted analysis and insights to individuals and organisations in more than 170 countries.