Performance Marketing Manager

The role

The Performance Marketing Manager will plan, build, launch and optimise in-house customer-acquisition campaigns. This role involves managing paid search and paid social across key biddable media platforms to deliver subscription growth.

What you will do

• Plan, build, launch and optimise paid search and paid social campaigns in-house.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality.
• Partner with creative teams to develop, test and refresh ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution.
• Produce clear campaign reporting and performance updates.
• Work with Editorial in optimizing organic social content.
• Help establish and maintain in-house campaign-management standards, documentation and quality assurance.

Required qualifications

• Experience in performance marketing, with significant hands-on responsibility for paid social and paid search.
• Experience working at a leading media/performance agency or an established consumer brand.
• Proven experience planning, launching and optimising customer-acquisition campaigns for a consumer subscription, e-commerce, app or other direct-to-consumer business.
• Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.
• Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription-growth targets.
• Familiarity with web analytics, attribution and reporting tools, such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.
• Experience in working with owned social channels and reporting tools, analyzing organic engagement signals.
• Bachelor’s degree or equivalent relevant professional experience.

Nice to have

• Exposure to additional channels such as LinkedIn, Reddit, display and native media
• Experience with additional platforms—including LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain or other DSPs

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• Work From Anywhere program for up to 25 days per year
• Generous annual and parental leave
• Dedicated days off for volunteering and moving home
• Free access to all The Economist content, including an online subscription, apps and podcasts

About the company

The Economist Group is a global media and information-services company. It delivers trusted analysis and insights to individuals and organisations in more than 170 countries.