Senior Lifecycle Manager

The role

The Senior Lifecycle Manager will own customer lifecycle communications and strategy. You will partner with Product Engineering and Data to transition manual execution to automated customer journeys and manage a direct report.

What you will do

• Own end-to-end lifecycle communications from Welcome to Order Delivered.
• Transition manual execution to automated, event-triggered messaging.
• Define content and messaging strategy across the customer journey.
• Shape education, content, and claims strategy.
• Lead the 90-day experience and check-in comms experiment.
• Partner with Data to rebuild and build new customer flows in Simon.
• Serve as lifecycle sponsor for adjacent growth initiatives.
• Manage and develop a direct report.
• Support ad hoc lifecycle needs for emerging initiatives.

Required qualifications

• 6+ years of lifecycle, CRM, or retention marketing experience.
• Hands-on ownership of a lifecycle communications platform.
• People management experience.
• Experience designing and running lifecycle experiments.
• Ability to balance hands-on execution with senior-level strategy.
• Ability to thrive in a fast-paced and ambiguous environment.
• Excellent problem-solving skills.
• Strong attention to detail.
• Skilled communicator.
• You love dogs.

Nice to have

• Experience at a DTC or subscription business

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup

About the company

The Farmer’s Dog is a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. The company aims to improve the pet food industry through a direct-to-consumer business model.