Director, Partnership Activation

The role

You will manage day-to-day activation, fulfillment and budget for assigned corporate partners of the Florida Panthers and Amerant Bank Arena. You will also plan sponsorship events and work with internal teams to deliver partner assets.

What you will do

• Direct day-to-day account management, including activation, fulfillment and budget, for assigned corporate partners
• Develop customized marketing programs using new or available inventory to meet partners' business goals and drive revenue
• Serve as liaison with Community, Digital, Premium Experiences and Finance to run marketing programs for key sponsors
• Coordinate partner tickets, suites, sponsor trips and special events
• Create and execute special events associated with partners
• Work with partners on approval of marketing programs, rules, artwork and media in line with Panthers guidelines
• Manage coach and player access and endorsements for marketing partnerships and premium experiences
• Create season recaps documenting delivered contractual, paid and bonus assets and the value provided
• Work with the sales team on recommendations to enhance current partnerships and attract new partners
• Manage and analyze partner measurement, ROI and ROO tools

Required qualifications

• Bachelor's degree or equivalent combination of education and work experience
• 7+ years of work experience activating omni-channel sports sponsorships
• Ability to manage multiple projects at one time; highly organized
• Excellent written and oral communication skills
• Ability to problem-solve in a solution-oriented manner
• Experience using a CRM system (KORE, Salesforce, etc.)
• Experience using Microsoft Office (Word, Excel, PowerPoint)
• Ability to work evenings, weekends and holidays based on business needs and events
• Walking, including long distances and moving between work sites
• Standing for sustained periods of time
• Lifting and moving objects up to 25 pounds
• Balancing on narrow, slippery or moving surfaces

Nice to have

• Special event planning experience
• Experience using Visme
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau)

Before you apply

• Ability to work evenings, weekends and holidays is required

About the company

The Florida Panthers are an NHL franchise in their 33rd season, based in Broward County, Florida, with four facilities including Amerant Bank Arena in Sunrise. The organization is owned by Vincent J. Viola and runs the "Heroes Among Us" program honoring a U.S. military veteran at every home game.