Marketing Communications Manager, Earned Media & Executive Visibility

The role

Helps launch and run THMA's earned media and executive visibility program. Works with the PR agency, subject matter experts and marketing leadership to secure press coverage, speaking slots and LinkedIn presence for THMA leaders and researchers.

What you will do

• Serve as day-to-day contact for THMA's PR agency and keep the pitch calendar moving
• Translate research findings into story angles and data points, confirmed with researchers
• Coordinate interviews, prep briefs and follow-up for executives and researchers
• Build and maintain a research release calendar timed to coverage and campaigns
• Find rapid-response opportunities and turn them around within hours
• Track coverage across healthcare trade outlets and report placements monthly
• Maintain a calendar of conferences, panels and podcasts; draft speaker abstracts
• Manage speaker logistics, slide deadlines and speaker kits
• Help launch and optimize LinkedIn profiles for three to five THMA leaders and researchers
• Draft posts in executives' voices and manage a weekly publishing cadence

Required qualifications

• Bachelor's Degree
• 2–4 years' experience in PR, communications or social media, in-house or agency
• Excellent writing skills, including writing in someone else's voice
• Comfort working with senior executives and subject matter experts
• Working knowledge of LinkedIn as a professional platform
• Familiarity with media monitoring and social scheduling tools
• High proficiency with MS Office and project management tools
• Ability to talk and hear; close and distance vision; prolonged screen work

Nice to have

• Healthcare, research or B2B experience

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Cell phone and commuter reimbursements
• Generous paid time off
• Paid parental leave
• Learning and development programs
• Coaching for working parents and caregivers
• Free therapy and professional coaching sessions
• One-on-one financial coaching
• Free legal support services

About the company

The Health Management Academy (THMA) brings together health system leaders and innovators to address the industry's biggest challenges. It helps executives build peer networks, understand strategic trends and develop next-generation leaders.