Paid Social Manager (Clothing) - THG Nutrition

The role

You will own the strategy, execution, and optimisation of paid social activity across platforms like Meta and TikTok for MP Activewear. You will manage significant budgets and work with creative and marketing teams to drive growth.

What you will do

• Own and execute the paid social strategy across Meta and TikTok.
• Manage significant paid social budgets.
• Plan, launch and optimise campaigns across the customer journey.
• Optimise campaigns to improve ROAS, CPA, CAC, conversion rate and customer value.
• Develop and manage structured testing programmes for creative, audiences, messaging, formats and placements.
• Work with the Creative team to develop performance-led advertising concepts.
• Use campaign and customer data to identify opportunities and trends.
• Analyse creative performance and translate insights into recommendations.
• Monitor competitor activity and emerging trends.
• Own regular paid social reporting and communicate to stakeholders.

Required qualifications

• Proven experience managing paid social campaigns, particularly across Meta and TikTok.
• Experience managing significant paid social budgets with clear responsibility for performance.
• Strong knowledge of paid social strategy, campaign structures, targeting, bidding and optimisation.
• A strong understanding of performance metrics including ROAS, CPA, CAC, CTR, CPM, CVR and LTV.
• Experience developing and implementing structured creative testing strategies.
• A strong understanding of how creative impacts paid social performance.
• The ability to interpret data, identify trends and turn insights into clear actions.
• Experience working closely with creative teams to produce and scale advertising.
• Strong commercial awareness and an understanding of the wider e-commerce customer journey.
• Excellent communication and stakeholder management skills.
• A proactive, entrepreneurial approach.

Nice to have

• Experience within fashion, activewear, fitness, beauty or another consumer/e-commerce brand

Benefits

• Access bespoke development programmes.
• Upskilling programme delivered in partnership with an industry-leading training provider.
• 25 days annual leave plus bank holidays.
• Day off on your birthday.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Ability to buy back up to 3 days each year.
• 2 days volunteer leave after 12-months.
• Access to face-to-face and virtual appointments with an in-house GP.
• Access to 24/7 Employee Assistance Programme (EAP) provided by Bupa.
• State-of-the-art on-site gym.
• Access to on-site physio.

About the company

THG is a global ecommerce group in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.