Senior Influencer Executive - Myprotein Japan

The role

The Senior Influencer Executive will manage and grow influencer partnerships to drive brand awareness, engagement, and sales. This role covers the full influencer lifecycle including recruitment, relationship management, campaign execution, and performance optimization across YouTube, TikTok, and Instagram.

What you will do

• Research and discover influencer candidates in fitness, health, and nutrition fields
• Execute strategic outreach to achieve monthly influencer acquisition targets
• Negotiate contract terms with influencer candidates and optimize within budget constraints
• Handle onboarding processes including product sample shipping and brand guideline explanation
• Build and maintain strong relationships with existing influencer partners
• Coordinate influencer campaign briefs, timelines, and deliverables
• Review and approve influencer content to ensure brand alignment
• Register and update influencer information in internal systems
• Track performance metrics and measure ROI
• Provide regular reporting in English regarding KPI achievement and budget execution

Required qualifications

• 3+ years of practical experience in influencer marketing, social media marketing, or related fields
• Deep understanding of major social media platforms (YouTube, TikTok, Instagram) and the influencer ecosystem in Japan
• Knowledge and industry understanding of fitness, sports nutrition, and health fields
• Proven relationship management and communication skills
• Strategic approach and negotiation skills for influencer acquisition
• Ability to execute tasks based on clear KPIs and budget management skills
• Native-level Japanese
• Business-level English reporting skills
• Data analysis and strategy development capabilities based on performance measurement
• Risk management awareness and problem-solving abilities
• Ability to manage multiple projects simultaneously with strong organizational skills

About the company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.