Senior Influencer Executive- Myprotein Germany

The role

You will drive the day-to-day operations of the German influencer programme for Myprotein. This includes sourcing talent, managing campaigns, and delivering performance reporting to scale the influencer strategy in Germany.

What you will do

• Own and drive day-to-day operations of the German influencer programme
• Support the Senior Influencer Manager – EU in shaping and executing German influencer strategy
• Deliver detailed performance reporting on engagement, reach, conversions and ROI
• Manage influencer tracking links, discount codes, and promotional offers
• Source and recruit new German influencer talent
• Collaborate with content, brand, commercial, paid media and product marketing teams
• Own the full campaign process from planning to analysis
• Ensure influencer content is on-brand and aligned with German social media trends
• Lead on German influencer payments and budget tracking
• Encourage collaboration across influencer tiers and support brand-led events

Required qualifications

• Native level German language skills both written and spoken
• Business level English language skills both written and spoken
• A genuine interest in health, wellbeing, fitness
• An understanding of how influencers build brand awareness and commercial value
• Deep knowledge of current and emerging German social media platforms including Instagram, Facebook, YouTube, TikTok etc.
• Outstanding communication, negotiation and organisational skills
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
• Knowledge of the German fitness industry and social media trends

Nice to have

• Degree Qualified
• 2+ year experience in Influencer marketing

Benefits

• Access bespoke development programmes
• Continued development through upskilling programme
• 25 days annual leave plus bank holidays
• Day off on your birthday
• Enhanced maternity and paternity pay, depending on length of service
• Up to 10 days compassionate leave
• Buy back up to 3 days each year
• 2 days volunteer leave after 12-months
• Access to face-to-face and virtual appointments with in-house GP
• Access to in-house CBT therapist
• 247 Employee Assistance Programme (EAP) provided by Bupa
• State-of-the-art on-site gym

About the company

THG is a global ecommerce group in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.