EU Influencer Manager - THG Nutrition | Myprotein

The role

You will develop and execute influencer strategy across Balkan markets for Myprotein. You will manage day-to-day operations, recruit talent, and deliver performance reporting to drive brand awareness and commercial growth.

What you will do

• Drive day-to-day operations of the Balkans influencer programme.
• Support the EU Influencer team in executing Balkan influencer strategy.
• Develop relationships with creators, talent agents, and management companies.
• Deliver weekly, bi-weekly, and monthly performance reporting on KPIs.
• Manage influencer programme maintenance including tracking links and discount codes.
• Source, recruit, and develop new influencer talent across the Balkan region.
• Collaborate with content, brand, commercial, paid media, and product marketing teams.
• Own the full campaign process from planning to analysis.
• Lead on influencer payments and budget tracking.
• Support brand-led events, campaigns, and content creation.

Required qualifications

• Business-level English language skills, both written and spoken.
• Experience working across Balkan markets.
• Strong understanding of the region's influencer, fitness, health and wellbeing landscape.
• Understanding of how influencers build brand awareness and commercial value.
• Deep knowledge of social media platforms including Instagram, Facebook, YouTube and TikTok.
• Strong understanding of social media behaviour, creator trends and audience preferences across the Balkan region.
• Outstanding communication, negotiation and organisational skills.
• Proactive self-starter with a problem-solving attitude.
• Strong analytical skills to interpret campaign data.
• A genuine interest in health, wellbeing and fitness.

Nice to have

• 2+ years' experience in influencer marketing, creator marketing, social media or a related field
• Experience managing influencer budgets, payments, contracts and campaign administration
• Degree qualified

Benefits

• Access bespoke development programmes
• Continued development through upskilling programme
• 25 days annual leave plus bank holidays
• Day off for birthday
• Enhanced maternity and paternity pay
• Up to 10 days compassionate leave
• Ability to buy back up to 3 days leave
• 2 days volunteer leave after 12-months
• Access to face-to-face and virtual appointments with in-house GP
• 247 Employee Assistance Programme (EAP) provided by Bupa
• State-of-the-art on-site gym
• Access to on-site physio

About the company

THG is a global ecommerce group in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.