Paid Media Manager | Lookfantastic

The role

The Paid Media Manager leads regional paid media strategy, operational tasks, and budget management with a focus on Paid Search. This role involves optimizing PPC accounts, driving search diversification through AI and emerging platforms, and delivering performance reporting.

What you will do

• Manage PPC account optimization including campaign structure, keyword research, and bidding strategy.
• Manage daily paid campaign spend to hit revenue and ROI/COS% targets.
• Work with in-house design team on banner and ad creation.
• Support the adoption of the measurement framework using Fospha, MMM, and in-platform reporting.
• Design and run incrementality and channel tests.
• Drive diversification of search footprint beyond Google Search into emerging AI-driven channels.
• Lead adoption of product innovation across Google and other platforms.
• Monitor shifts in search behavior and translate them into actionable recommendations.
• Conduct competitor research and analysis.
• Deliver reporting and analysis on activity, tests, and innovation initiatives.

Required qualifications

• Strong hands-on PPC experience across Google Ads and Microsoft Ads.
• Experience with automated bidding and AI-driven campaign types.
• Understanding of measurement methodologies including platform reporting, attribution tools, and MMM.
• Experience designing or supporting structured testing such as A/B, geo, or incrementality.
• Capability with key marketing platform technologies.
• Ability to prioritise, structure work and effectively manage time.
• Excellent communicator.
• Ability to form good working relationships with internal teams.
• Critical thinker and problem-solving skills.
• Project management skills.

Nice to have

• Exposure to emerging search and AI advertising platforms.
• Experience participating in platform betas.
• Familiarity with retail/e-commerce trading environments.

Benefits

• Access bespoke development programmes.
• Continued development through an upskilling programme.
• 25 days annual leave plus bank holidays.
• Day off on your birthday.
• Enhanced maternity and paternity pay.
• Up to 10 days compassionate leave.
• Ability to buy back up to 3 days leave.
• 2 days volunteer leave after 12-months.
• Access to face-to-face and virtual appointments with an in-house GP.
• 247 Employee Assistance Programme provided by Bupa.
• State-of-the-art on-site gym.
• Access to on-site physio.

About the company

THG is a global ecommerce group and a leader in beauty and sports nutrition. Their portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.