Influencer Manager - Myprotein Germany

The role

You will own and drive the day-to-day operations of the German influencer programme. You will work to scale the influencer strategy in the German market through recruitment, campaign execution, and performance reporting.

What you will do

• Own and drive the day-to-day operations of the German influencer programme
• Support the Senior Influencer Manager – EU in shaping and executing the German influencer strategy
• Deliver detailed performance reporting on a weekly, bi-weekly, and monthly basis
• Manage programme maintenance including tracking links, discount codes, and promotional offers
• Actively source and recruit new German influencer talent
• Collaborate cross-functionally with content, brand, commercial, paid media and product marketing teams
• Own the full campaign process for German influencer activations
• Ensure influencer content is on-brand and aligned with German social media trends
• Lead on German influencer payments and budget tracking
• Encourage collaboration across influencer tiers and support brand-led events

Required qualifications

• Native level German language skills both written and spoken
• Business level English language skills both written and spoken
• A genuine interest in health, wellbeing, fitness and an ambition to be at the forefront of German influencer marketing
• An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
• Deep knowledge of current and emerging German social media platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
• Outstanding communication, negotiation and organisational skills
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
• Knowledge of the German fitness industry and social media trends

Nice to have

• Degree Qualified
• 2+ year experience in Influencer marketing

About the company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.