Influencer Manager - Myprotein Germany

The role

You will drive day-to-day operations of the German influencer programme and manage relationships with creators and agents. You will execute influencer strategies, source new talent, and deliver performance reporting to support brand growth in the German market.

What you will do

• Own and drive day-to-day operations of the German influencer programme
• Support the Senior Influencer Manager – EU in shaping and executing German influencer strategy
• Deliver detailed performance reporting on engagement, reach, conversions and ROI
• Manage programme maintenance including tracking links, discount codes, and promotional offers
• Source and recruit new German influencer talent
• Collaborate cross-functionally with content, brand, commercial, paid media and product marketing teams
• Own the full campaign process for German influencer activations
• Ensure influencer content is on-brand and aligned with German social media trends
• Lead on German influencer payments and budget tracking
• Encourage collaboration across influencer tiers and support brand-led events

Required qualifications

• Native level German language skills both written and spoken
• Business level English language skills both written and spoken
• A genuine interest in health, wellbeing, fitness
• An understanding of how influencers build brand awareness, affinity, content creation and commercial value
• Deep knowledge of current and emerging German social media platforms including Instagram, Facebook, YouTube, TikTok etc.
• Outstanding communication, negotiation and organisational skills
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
• Knowledge of the German fitness industry and social media trends

Nice to have

• Degree Qualified
• 2+ year experience in Influencer marketing

Benefits

• Access bespoke development programmes
• Continued development through upskilling programme
• 25 days annual leave plus bank holidays
• Day off on your birthday
• Enhanced maternity and paternity pay, depending on length of service
• Up to 10 days compassionate leave
• Buy back up to 3 days each year
• Unlock 2 days volunteer leave after 12-months
• Access to face-to-face and virtual appointments with in-house GP
• Access to in-house CBT therapist
• 247 Employee Assistance Programme (EAP) provided by Bupa
• State-of-the-art on-site gym

About the company

THG is a global ecommerce group in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.