Head of Brand (Multi-Brand) | Christophe Robin & Ameliorate (6m FTC)

The role

The Head of Brand will lead the development and execution of brand strategy for a portfolio of premium beauty brands. This role drives brand growth through consumer-first storytelling, integrated campaigns, and product launches while working cross-functionally.

What you will do

• Lead the development and execution of annual brand strategies and commercial plans.
• Contribute to longer-term brand growth plans and strategic roadmaps.
• Translate consumer, market and commercial insights into actionable brand priorities.
• Identify opportunities to accelerate growth through innovation and brand development.
• Act as the guardian of brand identity, positioning, visual expression and tone of voice.
• Ensure consistency across retail, e-commerce, social, CRM, PR and trade communications.
• Lead the development and delivery of integrated brand campaigns across all channels.
• Partner with Product Development teams to shape and bring innovation pipelines to market.
• Manage marketing budgets effectively to support business priorities.
• Lead and influence cross-functional project teams to deliver strategic priorities.

Required qualifications

• Significant experience in brand marketing within beauty, wellness, premium consumer goods or a related category.
• Proven success developing and delivering integrated marketing campaigns.
• Strong understanding of brand strategy, positioning and brand-building principles.
• Experience developing and executing annual brand plans.
• Demonstrated commercial awareness and budget management experience.
• Experience launching new products and bringing innovation to market.
• Strong analytical skills with the ability to turn insight into action.
• Exceptional stakeholder management, communication and presentation skills.
• Ability to manage multiple priorities and complex projects within a fast-paced environment.

Nice to have

• Experience working across multiple brands or categories.
• Experience within premium, prestige or luxury brands.
• Experience working across both direct-to-consumer and retail channels.
• International market experience.
• Experience managing external agencies and strategic partners.

Benefits

• Access bespoke development programmes.
• Continued development through upskilling programme.
• 25 days annual leave plus bank holidays.
• Day off for birthday.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
• Access to face-to-face and virtual appointments with in-house GP.
• Access to 247 Employee Assistance Programme (EAP) provided by Bupa.
• State-of-the-art on-site gym.
• Access to on-site physio.

About the company

THG is a global ecommerce group and a leader in beauty and sports nutrition. Their portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.