Creative Strategist - THG Nutrition | Myprotein

The role

You will develop creative strategies and campaign concepts that connect brand objectives with commercial goals. You will work across Myprotein's Brand and Paid Media teams to turn consumer insights and cultural trends into creative strategies.

What you will do

• Develop creative strategies and campaign concepts that connect brand objectives with commercial goals.
• Translate consumer insights, cultural trends and audience behaviours into engaging creative ideas.
• Partner with Paid Media to develop performance-led creative strategies across Meta, TikTok, YouTube and other paid channels.
• Use performance data and audience insights to understand what drives engagement, attention and conversion.
• Develop creative testing strategies across messaging, hooks, formats and propositions.
• Identify opportunities to build brand relevance through culture, communities, creators and emerging trends.
• Work closely with Brand, Paid Media, Social, Influencer and wider Creative teams.
• Develop clear creative briefs and provide strategic direction to internal teams and external partners.
• Balance brand consistency with creative experimentation, innovation and commercial priorities.

Required qualifications

• Experience in creative strategy, creative planning, performance creative or integrated marketing.
• Understanding of both brand marketing and paid media, particularly Meta and TikTok.
• A strong creative mindset, balanced with analytical thinking and commercial awareness.
• Experience developing campaign concepts, creative platforms and multi-channel content strategies.
• A good understanding of consumer behaviour, culture, social trends and digital communities.
• Ability to interpret performance data and translate insights into actionable creative recommendations.
• Strong briefing, communication and presentation skills.
• A proactive, curious and collaborative approach, with the ability to thrive in a fast-paced environment.

Benefits

• Access bespoke development programmes.
• Continued development through upskilling programme.
• 25 days annual leave plus bank holidays.
• Day off on your birthday.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
• Access to face-to-face and virtual appointments with in-house GP.
• Access to 247 Employee Assistance Programme (EAP) provided by Bupa.
• State-of-the-art on-site gym.
• Access to on-site physio.

About the company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Their portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.