Manager, Integrated Marketing & Communications | Dermstore

The role

You will captain multi-channel marketing campaigns, PR initiatives, and branded live experiences for Dermstore. You will translate brand strategy into calendar execution, manage an external PR agency, and program branded treatment suites and partner activations.

What you will do

• Build, maintain and execute the annual and quarterly brand campaign calendar.
• Serve as the connective tissue across Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR and Performance channel partners.
• Manage campaign briefs, project management timelines, cross-channel deliverables and status reporting.
• Track campaign progress against business objectives.
• Act as the day-to-day lead for the external PR agency.
• Coordinate press and thought-leadership opportunities featuring Senior Leadership Team and Buying/Trade leads.
• Partner with Dermstore’s Advisory Board of dermatologists and experts to pitch and coordinate stories.
• Plan and coordinate editor mailings, press desk-sides, product previews and press relationship touchpoints.
• Program, schedule and run Dermstore's treatment suite and event space.
• Manage planning and execution of retail-adjacent activations, trade pop-ups, brand partner launches and co-branded experiential events.

Required qualifications

• 5–8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
• Proven track record of briefing and managing PR or event production agencies to deliver integrated consumer programs.
• Hands-on experience producing events from start to finish (venue sourcing, run-of-show logistics, vendor management, budget reconciliation).
• Strong organizational skills with mastery of campaign planning, timeline management, and cross-functional coordination.
• Comfort evaluating marketing metrics and communicating results in business terms (earned reach, site traffic, conversions, sales influenced).
• Confident, organized, and articulate communication style with experience interfacing with senior executives, brand partners, press, dermatologists, and creators.

Nice to have

• Deep knowledge of prestige skincare, hair care, and dermatology trends.
• Pre-existing relationships with beauty editors, writers, key influencers, and creators.
• Prior experience with retail marketing, brand partnerships, or retail co-op campaigns.

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

About the company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Its portfolio includes retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.