Brand Marketing Manager | Biossance

The role

The Brand Marketing Manager translates brand and product priorities into integrated campaigns. This person leads execution across product launches, retail moments, and cultural activations while partnering with various cross-functional teams.

What you will do

• Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
• Lead day-to-day execution of priority product launches, seasonal moments, and retail activations.
• Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels.
• Develop go-to-market decks, content calendars, and campaign materials.
• Manage the day-to-day relationship with PR agency partners.
• Coordinate earned media strategy, seeding initiatives, and press moments.
• Support the planning and execution of experiential programs and cultural activations.
• Manage Biossance’s partnership with Oceana.
• Lead cross-functional campaign workstreams through influence.
• Establish campaign objectives and KPIs and track performance.

Required qualifications

• 7+ years of relevant experience in brand or integrated marketing.
• Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns.
• Track record of independently managing complex, cross-functional campaigns.
• Experience managing PR agencies, creative partners, or other external vendors.
• Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
• Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
• Strong organization and attention to detail.
• Sound judgment and the ability to identify risks and solve problems.
• Comfort interpreting campaign performance metrics.
• Excellent written, verbal, and presentation skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice to have

• Ideally in beauty, skincare, or lifestyle

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

About the company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Its portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.