Senior Manager, Marketing Intelligence

The role

The Senior Manager, Marketing Intelligence will shape how the company plans, invests, and measures marketing performance across a global portfolio. This person will deliver forecasting, performance intelligence, and decision-ready insights to Marketing, FP&A, Product, Data, and Executive Leadership.

What you will do

• Own global marketing forecasting and performance intelligence across key acquisition channels.
• Serve as the centralized partner to FP&A for marketing investment planning.
• Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews.
• Identify risks and opportunities in marketplace performance through cross-functional deep dives.
• Build scenario planning frameworks and alternative outlooks.
• Monitor competitive dynamics and emerging acquisition trends.
• Inform marketing attribution and measurement plans in partnership with Data and FP&A.
• Support Board-level and executive-facing materials.

Required qualifications

• 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
• Deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth.
• Ability to synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
• Proactive in identifying risks, data integrity issues, and performance shifts.
• Experience influencing investment decisions and strategic planning processes at scale.
• Strong cross-functional leader.
• Exceptional communication, judgment, and organizational rigor.

Nice to have

• Experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.

Benefits

• Medical
• Dental
• Retirement
• Generous leave policies

About the company

The Knot Worldwide champions the power of celebration with a global family of brands providing products, services and content for celebration planning. Their business includes a global online wedding Vendor Marketplace connecting couples with local wedding professionals.