Associate Creative Director, Earned Marketing (Temporary)

The role

You will lead the creative vision for earned marketing initiatives. You will develop brand-building activations and social-first content for News, The Athletic, Games, and Cooking.

What you will do

• Concept and lead development of brand-building activations and communications content.
• Direct the day-to-day work of a Senior Designer, Earned.
• Translate marketing strategies into creative directives.
• Develop creative ideas for News, The Athletic, Games, and Cooking.
• Create work that integrates celebrities, influencers, and subscribers.
• Guide the creation of social-first activations.
• Guide external agency relationships.
• Work with the Executive Director of Brand Activations and Talent.
• Act as an ambassador for earned thinking across the organization.
• Execute high-concept ideas within the demands of the news cycle.

Required qualifications

• 8+ years of experience in creative leadership, with a focus on earned media, PR-led activations, or non-traditional advertising.
• A portfolio demonstrating campaigns that broke through via PR, social trends, or cultural moments.
• Deep understanding of how to leverage Social, Celebrity, and Influencer ecosystems.
• Experience translating marketing strategies, product roadmaps, and the news cycle into creative directives.
• Experience serving diverse categories across the NYT portfolio.
• Ability to cultivate trusted relationships and navigate complex stakeholder dynamics.
• Operational agility to navigate time sensitive requirements of earned media.

Benefits

• Variable pay such as an annual bonus and restricted stock
• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Before you apply

• Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process.

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism.