Senior Product Marketing Manager, The Athletic

The role

You will combine strategic product partnership with go-to-market leadership for priority Athletic products, features, and experiences. You will transform customer needs and behavioral data into recommendations to support acquisition, engagement, and retention.

What you will do

• Partner with Product teams to represent customer and market perspectives in planning and roadmap decisions.
• Use research and data to identify customer needs and market opportunities.
• Lead end-to-end go-to-market strategy and execute major product launches.
• Translate complex product capabilities into customer benefits and value propositions.
• Collaborate with Growth Marketing and Product teams across the user journey.
• Define success metrics and analyze post-launch performance.
• Build narratives, frameworks, and presentations to align partners.
• Foster relationships across the organization to improve product marketing standards.
• Demonstrate support for journalistic independence and the company mission.

Required qualifications

• 6+ years of product marketing experience with an understanding of product-led growth concepts.
• Expertise in go-to-market strategy, lifecycle marketing, and planning, testing, and shipping features for B2C subscription apps.
• Experience using customer research, audience insights, competitive intelligence, and analytics tools.
• Experience partnering with Product, Data, Tech, and Research teams.
• Clear and engaging communication.
• An interest in sports and an understanding of how fans engage with sports coverage.
• Desire to operate both autonomously and collaboratively.

Benefits

• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Before you apply

• Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process.

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism. The business strategy centers on making journalism so good that it is worth paying for.