Senior Manager, Commercial AI Discoverability Strategy (AEO/GEO)

The role

You will improve how AI-generated answers represent the brand, products, subscription value, pricing, and customer experience. You will monitor AI responses, guide experiments, and provide actionable recommendations to product marketers.

What you will do

• Monitor how AI systems answer commercially important consumer questions about the brand, products, subscription value, pricing and customer experience.
• Prioritize topics and opportunities based on strategic importance.
• Identify sources shaping AI-generated answers and diagnose gaps in brand representation.
• Recommend, guide, and measure experiments to improve visibility and accuracy of AI answers.
• Translate research and monitoring into actionable guidance for product marketers.
• Partner with product marketers to improve messaging and content.
• Help ensure public, commercial New York Times pages can be used effectively as sources in AI-generated answers.
• Demonstrate support and understanding of the value of journalistic independence.

Required qualifications

• 7+ years of experience in SEO measurement, marketing, digital strategy, consumer insights, analytics or a related field.
• Technical SEO literacy to distinguish crawler or indexing problems from messaging problems.
• Experience researching consumer questions and monitoring brand representation.
• Experience designing experiments, estimating impact, and evaluating results.
• Direct exposure to AI-search measurement, such as designing a prompt set, auditing citations, comparing engines or running an experiment.
• Strong commercial judgment about prompts and answer frames for subscription and product decisions.
• Experience translating strategy to technical implications and explaining complex findings to different audiences.

Nice to have

• Experience with Peec, Profound or another visibility platform.
• Experience marketing consumer products, subscriptions or digital content.
• Familiarity with teams and consumer-facing surfaces that help market or educate consumers about a brand, product, subscription, or customer experience.

Benefits

• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Before you apply

• Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process.

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism. The business strategy centers on making journalism so good that it is worth paying for.