Product Marketing, Editorial Solutions Analyst

New York, NY. Posted 4 days ago

The role

You will act as a link between the Product Marketing team and cross functional partners to develop newsroom-driven advertising experiences. You will focus on turn-key sponsorships and media alignments, including defining and measuring campaign KPIs.

What you will do

Provide guidance on the ad product catalog to NYT Advertising partners.
Monitor campaign performance and perform QC/QA on active campaigns.
Coordinate inputs and package insights for company partners and clients as a Revenue Operations contact.
Track sales opportunities, tentpole calendar and pipeline within Salesforce.
Create and maintain marketing materials for new and existing ad products.
Maintain sales enablement tools including sell sheets, GTM decks and the Advertising Wiki.
Project manage and communicate updates about ad products and process changes.
Collaborate with Yield and Ad Operations to track core monetization KPIs.
Work with Audience Insights to uncover audience data points for advertisers.
Assist Yield, Planning and Revenue Operations with tracking, tagging, pacing and campaign optimization.

Required qualifications

1+ years of professional experience.
Experience with Google Workspace.

Nice to have

Experience in advertising, media planning or sales operations.
Knowledge of digital publishing, editorial processes, the advertising sales cycle and sales planning.
Background in digital media or project management.

Benefits

Medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Employee stock purchase plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs

Before you apply

Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process.

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism.