Senior Manager, Product Marketing (Temporary)

The role

You will develop strategies and projects to support player understanding and product adoption of New York Times Games product experiences. You will collaborate across departments to support go-to-market planning and launch for new games and features.

What you will do

• Develop ideas and campaigns to help players understand, discover and use key product features.
• Build and own go-to-market strategy for new games and features.
• Partner with product, design, data analytics and user research teams.
• Consult on UX research sprints.
• Identify product features for external marketing messaging and lead campaign execution.
• Analyze campaign performance and recommend next steps.
• Partner with marketing, brand strategy, media, product, design, engineering, and editorial teams.
• Communicate in various forums including presentations to leadership.
• Provide insights and guidance on product features and future roadmap items.
• Scale the product marketing discipline within the Games team.

Required qualifications

• 7+ years of related experience in marketing, product marketing or product management
• At least 2 years of insights-driven go-to-market experience
• Experience driving go-to-market strategies for product and feature launches
• Ability to interpret and organize data and identify actionable insights
• Familiarity planning and running A/B tests
• Familiarity with drawing key learnings from analytics reports and dashboards
• Familiarity with the product-development life cycle
• Direct experience operating within product-led teams and with technology partners
• Proven experience with cross-functional collaboration and working with a diverse array of stakeholders

Nice to have

• Digital subscription and mobile app experience
• Experience conducting competitive and category research to inform positioning and go-to-market plans
• Interest in The New York Times and New York Times Games
• Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities

Before you apply

• Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism. The company focuses on how readers experience journalism across print, audio, digital, and app destinations.