Research Director, Audience Insights, Content Insights

The role

You will lead video measurement research to inform the creation, iteration, and measurement of video products. You will translate data into strategies for production, distribution, and editorial decisions while collaborating with product, design, and editorial teams.

What you will do

• Develop audience research to support video franchises and recurring shows
• Conduct concept testing, pilot testing, audience appetite studies, and competitive landscape analysis
• Partner with video leadership to evaluate format, host, or editorial premise demand
• Build longitudinal tracking for audience health including loyalty, satisfaction, and churn
• Build a video performance tracking program using survey-based measurement
• Establish benchmarks and monitor performance across owned, social, and streaming surfaces
• Lead quantitative and qualitative research for video strategy and format development
• Manage multiple research projects and ad-hoc requests simultaneously
• Partner or lead research on newsletters, podcasts, or other emerging products
• Identify opportunities to improve video measurement quality, speed, and effect

Required qualifications

• 10+ years of experience in market research, user research, or consumer insights
• Emphasis on multimodal and product research
• Proficiency in both qualitative and quantitative research methodologies
• Experience leading all facets of a tracking program
• Experience with vendor relationships, questionnaire development, data mining, and reporting
• Fluency in analyzing large datasets and creating clear reports
• Experience developing timelines across multiple projects
• Experience managing external research partners/vendors
• Experience with visualization tools and creating compelling presentations

Nice to have

• B.A./B.S. degree

Benefits

• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Before you apply

• Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism.