Product Marketing Manager, News

The role

You will act as the product marketing lead for the Community News Product team. You will partner with product, design, and newsroom stakeholders to drive audience engagement through community and sharing features in the core Times app.

What you will do

• Act as the embedded product marketing lead for the Community News Product team
• Partner with product, design, and newsroom stakeholders to define community and sharing features
• Partner with editors, reporters, and newsroom leadership to increase journalist participation in community spaces
• Validate market and audience opportunities by gathering reader and reporter insights
• Create audience segmentation frameworks and personas
• Craft positioning, messaging, and go-to-market strategies for community and sharing features
• Design campaigns and in-product programs to increase engagement and growth
• Monitor KPIs and conduct message tests and experiments
• Collaborate with other News product teams
• Lead and influence cross-functional teams without formal authority

Required qualifications

• 4+ years of related experience in marketing, product marketing, or product management
• At least 2 years of insights-driven go-to-market experience
• Experience with the product development lifecycle and operating within product-led teams
• Experience driving successful go-to-market strategies for product and feature launches
• Experience working in newsroom or editorial environments
• Experience driving audience and engagement with journalism or community features
• Demonstrated experience partnering with editorial or audience teams to design and promote community or social experiences
• Experience leading teams without formal authority

Nice to have

• Digital subscription, content, newsletter, or mobile app experience
• Experience with referral programs, C2C community management, or two-sided marketplaces
• Ability to distill essential insights from research and create market requirement documents and creative briefs
• Ability to balance creative, conceptual thinking with data-driven projects
• Capacity for and interest in flexing across both planning and execution
• Demonstrated collaboration with different disciplines
• Experience working on products where brand and editorial integrity are competitive advantages

Benefits

• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Before you apply

• Submit your own work and do not use GenAI tools to generate substantive content during the application and interview process

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism.