Analyst, Measurement & Insights

The role

You will support the Measurement team within The New York Times Advertising by analyzing campaign performance data. You will turn campaign results into findings for clients using first- and third-party metrics.

What you will do

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports
• Develop expertise in NYT research capabilities and measurement products
• Collaborate with Strategy to incorporate campaign goals into post-campaign outputs
• Identify and recommend ad products to advertiser goals and KPIs
• Provide high level of service when communicating in-depth reporting to clients
• Be a training resource for educating internal Advertising partners
• Socialize industry-level measurement findings across all partners
• Demonstrate support and understanding of journalistic independence

Required qualifications

• Bachelor's degree in statistics, engineering, economics, or related subject
• 3-5 years of insights / analyst experience at a publisher or media/research agency
• Experience managing advertiser-facing products including ad performance tracking, marketing or digital analytics
• Understanding of ad operations, digital buying and trafficking, and the digital media landscape
• Experience in data analysis and interpretation
• Experience extracting insights from large datasets
• Experience in business case development
• Familiarity with Google Analytics and web analytics platforms
• Experience with data visualization (e.g., Tableau, DOMO, and Chartio)
• Experience diplomatically navigating complex team member relationships
• Experience prioritizing competing programs, responsibilities, and projects

Nice to have

• Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights

Benefits

• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Before you apply

• Submit your own work and not use GenAI tools to generate substantive content during the application and interview process

About the company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism.