College Marketing Representative, Atlanta - The Orchard

The role

You will promote 10–20 artists each month through digital and in-person marketing across your campus and college town. You will lead listening events, organize campus activations, and create social media content to build visibility for new releases and touring artists.

What you will do

• Create awareness of artists by cultivating relationships with campus and local influencers
• Maintain a local social media presence using supplied assets and original content
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research online sites, forums, and networks for the 18-24yr old demographic
• Research and attend local and campus events to facilitate artist promotion
• Attend artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on marketing successes and initiatives for each campaign

Required qualifications

• Undergraduate Student currently enrolled in a 4 year university in Atlanta
• Minimum of 2 years left prior to graduation
• Able to manage your own hours and be accountable for the work assigned
• Passion for music
• Understanding of how peers discover and consume music
• Deep interest in music business and marketing
• Understanding of social media marketing
• Active presence creating content on TikTok, Instagram, X, and YouTube
• Availability of 20 hours per week
• Well-written, well-spoken, a team player, and an excellent communicator
• Have transportation methods
• Live within 30 minutes of Atlanta

Benefits

• Real world music industry experience
• Opportunity to express creativity through social channels, brainstorms, and reviews
• Access to inside information
• Free ticket(s) into artists' shows and possible meet and greet passes
• Build relationships within local music industry
• Medical, dental, vision, life and disability coverage
• 401K + employer matching
• Company-paid identity theft protection
• Resources for pets, mental health and meditation
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers

About the company

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide. It partners with clients to provide full scale solutions across a variety of verticals.