Senior Marketing Manager

The role

You will manage relationships with music clients, labels, and management teams across Africa. You will design and execute multi-channel marketing campaigns and drive client adoption of internal technology tools.

What you will do

• Manage end-to-end relationships with distributed music clients, labels, and management teams across Africa
• Design, logistically execute, and measure multi-channel release marketing campaigns
• Pitch and onboard high-potential labels, independent artists, and catalog owners
• Partner with regional team members, international marketing, finance, legal, and video services teams
• Identify and secure brand partnerships, event sponsorships, and co-marketing opportunities
• Drive client adoption of internal tech suite and workstation analytics tools
• Serve as an active local representative at music industry events, showcases, and conferences across Africa

Required qualifications

• Minimum 5+ years of experience in digital marketing, product management, or account management within the African music industry (label, distribution, or DSP context)
• Deep operational understanding of digital supply chains, content management systems, digital metadata, and streaming algorithms across Afrobeats, Afro-R&B, Gospel, and emerging genres
• Outstanding written and verbal communication in English
• Strong skills in diplomatic stakeholder management and executive presentation
• Established network of relationships across Brands, media outlets, talent managers, and independent label executives in Africa
• Exceptional ability to multitask, prioritize tight delivery deadlines, and remain structured in a fast-moving release ecosystem
• Willingness to work flexible hours (including evenings and weekends for shows and industry functions)
• Willingness to travel regionally/internationally as required

Nice to have

• Deep knowledge of social media marketing trends, short-form viral strategy (TikTok, Instagram Reels, YouTube Shorts), and digital fan engagement

Benefits

• Competitive compensation package
• Comprehensive health and wellness benefits
• Dynamic, international work environment with career growth opportunities
• Direct exposure to global music distribution and marketing strategies

About the company

The Orchard is a leading music distribution company operating in over 45 markets worldwide. Their Pan African team drives marketing, strategic partnerships, and label services across the African continent.