Manager, Marketing Strategy, Mexico - The Orchard

The role

This person will support the development and execution of digital marketing campaigns for artists, labels, releases, catalog, tours, and other priority projects. The role works across digital strategy, social media, audience development, first-party data, CRM, campaign analytics, and fan engagement.

What you will do

• Support the development and execution of integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives.
• Stay up to date on social media, music, creator, and cultural trends, identifying relevant opportunities for artists and campaigns.
• Support first-party data acquisition and audience development initiatives, including fan registration, pre-save campaigns, audience segmentation, and other fan engagement activations.
• Build, test, and send newsletters and targeted email communications to help strengthen ongoing fan relationships.
• Review analytics across TikTok, Instagram, YouTube, streaming, CRM, websites, and paid media to identify trends, learnings, and opportunities.
• Translate campaign performance and audience insights into clear recommendations for ongoing and future campaigns.
• Build and customize basic template-based landing pages, including forms, buttons, links, redirects, and basic HTML/CSS adjustments.
• Contribute to campaign recaps, reporting, and recommendations for artists, labels, and internal stakeholders.

Required qualifications

• 3-5 years of experience in digital marketing
• Good understanding of platforms such as TikTok, Instagram, YouTube, and streaming services
• Strong interest in social media trends, music, pop culture, and fan behavior
• Comfortable reviewing digital platform analytics and identifying basic performance trends
• Ability to turn data and campaign learnings into clear, practical recommendations
• Familiarity with email marketing, audience segmentation, CRM, or first-party data collection
• Strong organizational and communication skills
• Ability to manage multiple projects at the same time
• High attention to detail
• A hands-on approach to campaign execution

Nice to have

• Experience in the music or entertainment industry
• Familiarity with streaming analytics
• Experience with audience development or fan engagement campaigns
• Comfortable working with template-based landing pages and basic HTML/CSS

Benefits

• An opportunity to influence music on a global stage
• A modern, diverse and creative work environment
• An investment in your learning & development
• Healthcare coverage
• Voluntary benefits
• Family resources

About the company

The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. It specializes in being Artist focused, blending industry expertise and technology to provide streamlined digital and physical solutions.