Associate Director, YouTube & CTV Paid Acquisition

The role

This person will lead the strategy, execution, and growth of the YouTube and CTV video acquisition program. They will own media planning, audience strategy, budget allocation, agency management, and creative testing.

What you will do

• Own end-to-end acquisition strategy for YouTube and CTV
• Manage and optimize YouTube campaigns through Google Ads
• Develop and manage direct and programmatic CTV campaigns
• Build an integrated video strategy across YouTube and CTV
• Serve as the day-to-day lead for agency partners
• Own multi-million-dollar media budgets
• Develop a structured creative testing roadmap
• Partner with Creative to write briefs and evaluate performance
• Establish measurement frameworks for downstream member acquisition
• Partner with Data and Analytics to strengthen attribution and reporting

Required qualifications

• 7+ years of experience in performance, growth, or acquisition marketing
• Deep expertise across YouTube and Connected TV
• Significant hands-on experience building, managing, and optimizing YouTube campaigns through Google Ads
• Strong knowledge of YouTube campaign types and inventory
• Proven experience developing and scaling CTV strategies
• Familiarity with major CTV and programmatic platforms
• Track record of managing multi-million-dollar video budgets
• Experience designing and evaluating incrementality tests, geo-lift, brand lift, MMM, MTA, and view-through attribution
• Ability to lead creative testing programs and write effective briefs
• Experience managing media agencies
• Strong analytical skills and proficiency with platforms such as Google Analytics, Amplitude, or Looker
• Bachelor’s degree or equivalent relevant experience

Nice to have

• Experience in a subscription, e-commerce, direct-to-consumer, or consumer marketplace business
• Experience in health, grocery, or wellness
• Experience with programmatic video or paid streaming audio

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership
• Ability to work in Playa Vista office
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions

Before you apply

• Employment with Thrive Market requires that employees be based in the United States

About the company

Thrive Market is an online, membership-based market that delivers healthy and sustainable products. It is a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.