Senior Data Analyst, Lifecycle Marketing

The role

This person will turn complex data into strategic insights to guide the Lifecycle Marketing team. They will analyze member behavior, optimize campaigns, and support cross-functional initiatives.

What you will do

• Lead high-impact, end-to-end analytics projects.
• Partner cross-functionally to translate questions into analytical frameworks.
• Deliver data-driven insights to influence decision-making.
• Design and maintain dashboards, models, and datasets.
• Identify and resolve data quality issues.
• Support lifecycle and engagement analytics for retention and LTV.
• Collaborate with Finance to measure financial impact of decisions.
• Respond to ad hoc analytical requests.
• Recommend new ways to enhance analytical toolkits and processes.
• Evaluate customer journey touchpoints for email, SMS, and app engagement.

Required qualifications

• 7+ years of experience in data analytics
• MBA with a focus in analytics, strategy, or a related quantitative field
• Ability to translate business questions into analytical frameworks
• Proficiency in SQL and data visualization tools (Domo, Looker, Tableau)
• Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery)
• Experience using DBT and Python for data manipulation, transformation, and processing
• Strong foundation in statistics and multivariate regression
• Expertise in building and interpreting member segmentation models
• Proven track record of designing, executing, and analyzing complex A/B and multivariate tests
• Strong ability to connect CRM metrics to overall business impact
• Ability to communicate insights to non-technical audiences
• Experience collaborating with CRM, product, and data engineering teams

Nice to have

• Experience in eCommerce or subscription businesses

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions

About the company

Thrive Market is an online, membership-based market that delivers healthy and sustainable products. It is a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.