Associate Director, Paid Social Acquisition

The role

The Associate Director, Paid Social Acquisition will own and scale the paid social program using Meta and TikTok as core channels. This person will set cross-platform strategy, allocate multi-million-dollar budgets, and lead experimentation to drive member growth.

What you will do

• Own paid social acquisition strategy and performance
• Allocate and reallocate multi-million-dollar budgets across platforms
• Lead signal engineering including Conversions API and server-side tracking
• Partner with Analytics and Engineering to build reliable conversion signals
• Design and run incrementality measurement
• Set testing priorities and lead experimentation across audiences and creative
• Build and run a structured creative testing program
• Manage and develop one direct report
• Hold agency and platform partners accountable
• Communicate performance and investment recommendations to senior leadership

Required qualifications

• 7+ years in performance or growth marketing, with deep expertise in paid social
• Expert-level, hands-on experience managing and scaling Meta campaigns
• Expert-level, hands-on experience managing and scaling TikTok
• Proven experience with Pinterest and allocating multi-million-dollar budgets across platforms
• High proficiency in signal engineering
• Experience designing and interpreting incrementality tests
• Track record of leading structured creative testing programs and influencing creative direction
• Experience managing and developing direct reports, and managing agency or platform partners
• Strong analytical skills
• Experience in subscription or e-commerce businesses
• Clear, influential communicator
• Bachelor’s degree or equivalent relevant experience

Nice to have

• Snapchat, Reddit, and Google experience
• Health, grocery, or wellness experience

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions

Before you apply

• Employment with Thrive Market requires that employees be based in the United States

About the company

Thrive Market is an online, membership-based market that delivers healthy and sustainable products. It is a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.