Senior Director of Performance Creative

The role

You will own performance creative end-to-end, including strategy, testing, and agency relationships across channels like Meta, TikTok, and Google. You will lead a 6-person team and manage the customer journey from ads to landing pages.

What you will do

• Own the creative testing roadmap and structured experimentation program
• Drive creative diversification across personas, insights, concepts, hooks, and formats
• Translate customer research and performance data into actionable creative opportunities
• Write briefs and develop concepts
• Manage all performance creative agency relationships
• Own the performance customer journey beyond the ad including landing pages
• Monitor creative fatigue and maintain a replacement pipeline
• Lead, mentor, and develop the 6-person performance creative team
• Partner with the Senior Director, Growth and Measurement and Analytics teams

Required qualifications

• 10+ years in performance creative strategy, growth marketing, paid social, creative strategy, or related roles
• Led or been the senior creative force behind a scaled, Meta-first paid acquisition program
• Experience in consumer, cash-pay, direct-to-consumer subscription or equivalent heavy paid media environment
• Based in Central through Pacific time zones
• Must be based in the United States

Nice to have

• Led an agency evaluation or transition

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions

About the company

Thrive Market is an online, membership-based market that delivers healthy and sustainable products. It is a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.