Product Marketing Manager

The role

You will develop a customer-centric narrative for Tines' platform capabilities. You will work with product, engineering, commercial, and marketing teams to create positioning, content, and product launches.

What you will do

• Conduct market research including customer interviews and win/loss research
• Follow AI developments and contribute to analyst engagement
• Translate competitive intelligence into differentiation, battlecards, and training
• Create a clear narrative for what customers can build, run, and monitor with Tines
• Lead product marketing for new platform capabilities
• Partner with Sales Enablement to build confidence in positioning
• Create practical resources including blogs, decks, webinars, guides, and product collateral

Required qualifications

• 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting
• At least three years of direct product marketing experience
• Experience marketing a technical B2B software product in a fast-moving environment
• Understanding of how enterprise teams evaluate and buy software, particularly within IT
• Strong positioning and messaging skills
• Outstanding written and verbal communication
• Practical experience using AI to solve business problems
• Experience launching products or capabilities and bringing them to new audiences
• Strong research and analytical judgment
• Ability to build strong cross-functional relationships across distributed teams

About the company

Tines is the intelligent workflow company that powers some of the world's most important workflows. It supports IT and security teams from a diverse range of customers.