CRM Manager - Member Engagement (Germany)

The role

You will deliver the CRM strategy in Germany by managing the member lifecycle from onboarding to retention. You will build automated campaigns, analyze performance, and work with stakeholders to drive product adoption.

What you will do

• Managing and delivering CRM activity for the German member lifecycle
• Activating new members onto the Tide platform
• Engaging existing members with products and services
• Reactivating lapsing members
• Building new automated and standalone campaigns
• Optimizing existing journeys to drive next best actions
• Creating and QAing German communications in German and English
• Supporting a CRM test-and-learn programme across multiple channels
• Analyzing campaigns and sharing performance insights with stakeholders
• Building and maintaining reporting and dashboards

Required qualifications

• 3–5 years of experience in CRM, lifecycle or retention marketing
• Excellent verbal, written and interpersonal communication skills in German and English
• Experience working in a subscription, app-based, fintech or digital business
• Good understanding of the German market and customer landscape
• Experience delivering CRM campaigns and programmes against clear objectives and KPIs
• Strong stakeholder management skills
• Hands-on experience with CRM platforms such as Iterable, HubSpot, Braze or Salesforce Marketing Cloud (SFMC)
• Understanding of HTML and CSS
• Experience with data and BI tools such as Looker or Tableau
• Experience with segmentation, targeting and personalisation
• Experience planning and executing tests across CRM channels

Nice to have

• Experience in the German payments or fintech sectors
• Knowledge of the German banking sector
• SFMC experience

Benefits

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• Professional L&D budget
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally
• Team socials
• Sabbatical Leave
• Option to take your work device as your own

About the company

Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions. The company supports over 2 million members globally across the UK, Germany and France.